How True Blood Sucks in Viewers (via Wired.com)

Interested in how True Blood keeps us coming back for more? Check out how the Marketing Team for True Blood keeps us Ultimate Truebies thirsty for more!True

You may recall a buzz back in 2008 when various bloggers began receiving mysterious dead language mailers and posting about them. These mailings served as the beginning of a marketing push for HBO’s True Blood, which premiered on the small screen later that summer. Representatives from some of the agencies involved in the campaign’s creation joined an HBO executive, a True Blood fan site co-owner to describe how it all happened during the SXSW panel, Fan to Fanatic: True Blood’s Marketing Hook on March 11, 2011.

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